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SEO Fundamentals (Keywords, Link Building, Content Optimization)

Learn SEO fundamentals and tools from scratch. No fluff. This course makes SEO easy to understand and gives you simple, actionable steps to implement to efficiently rank your website (or your clients’) on the first page of Google and start driving organic traffic!


Taught by: Scott Stockdale

Last updated: May 2022

Course overview

This SEO Fundamentals course is a straight-talking training guide to driving Google traffic to your website using SEO Keyword Research, Link Building, and Content Optimization techniques.

What you'll learn

  • Rank on Google using highly targeted keyword research
  • Maximize your traffic using content optimization techniques
  • Step-by-step guides and demonstrations on how to use both free and paid SEO industry tools
  • Accelerate your SEO success using proven link building strategies
  • Understand Google's current key ranking factors and how to take advantage of them
  • The SEO fundamentals that will maximize the return on your effort (80/20 Rule)

We strongly believe that organic search is the most valuable marketing channel there is. And that Search Engine Optimization (SEO) is essential for every brand and business that operates online.

That's why we created this course.

To teach you the fundamentals needed to succeed at SEO with practical, step-by-step, actionable information that you can implement yourself. Our aim is to get you 80% of your results by focusing on the most important 20% of SEO techniques (the 80/20 rule).

Whether you are an absolute beginner looking to break into SEO or already have experience, this course will help you learn the latest skills, tips, and tricks to become an SEO specialist that can drive more organic traffic to your own or your clients sites and apps.

And you'll be learning SEO in good company.

By enrolling today, you’ll also get to join our exclusive live online community classroom to learn alongside thousands of students, alumni, mentors, TAs and Instructors.

Most importantly, you will be learning from (and with) Scott, an SEO industry professional that has actual real-world experience developing and implement SEO strategies for companies all over the world.

We know SEO and digital marketing can be intimidating, but Scott's here to demystify SEO for you.

After taking this SEO course, you will:

  • Understand how to utilize the same tools used by full-time SEO professionals
  • Rank higher on Google search results pages by learning how to use Keyword Research and Content Optimization techniques
  • Accelerate your SEO success by learning the Link Building strategies Scott has implemented for himself and his clients
  • Have an understanding of Google's key ranking factors so that you know how to take advantage of this knowledge
  • Optimize your SEO to sell more products and services online without having to buy ads
  • Save thousands of dollars by not having to hire a keyword research and content optimization SEO agency
  • Understand how to choose the right keywords that you can realistically rank for
  • Avoid common SEO mistakes

This course is not about making you just watch a bunch of videos so that when you are done with the course you don’t know what to do other than watch another tutorial... No!

This course will push you and challenge you to go from an absolute beginner with no experience and no clients to someone that can actually earn income as a SEO Freelancer 💪.

How do we know?

Because thousands of Zero To Mastery graduates have gotten hired and are now working at companies like Google, Tesla, Amazon, Apple, IBM, JP Morgan, Facebook, Shopify + other top tech companies.

They are also working as top freelancers getting paid while working remotely around the world.

They come from all different backgrounds, ages, and experiences. Many even started as complete beginners.

So there's no reason it can't be you too.

And you have nothing to lose. Because you can start learning right now and if this course isn't everything you expected, we'll refund you 100% within 30 days. No hassles and no questions asked.

When's the best time to get started? Today!

There's never a bad time to learn in-demand skills. But the sooner, the better. So start learning SEO Fundamentals today by joining the ZTM Academy. You'll have a clear roadmap to developing the skills to build your own projects, get hired, and advance your career.

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Don't just take our word for it

Our courses and community have helped 1,000s of Zero To Mastery students go from zero to getting hired to levelling up their skills and advancing their careers to new heights.

Scott’s courses are very easy to follow! I got to know all the tips/tricks that helped me with SEO for my website and content creation. I can highly recommend this to everyone that wants to save some time and get to know all of the essentials about SEO.

Agnes Bilik

Thank you Scott for such an amazing course, with easy to understand, yet thorough information. I feel so much more confident in SEO. Scott speaks clearly with a light hearted tone and gets the user into the fundamentals, very easily.

Michelle le Roux

Really clear and concise information. Explains the benefits of SEO and how no experience is needed to be able to use this. The terminology and jargon is explained really well and in a way that the information will stick in the audience’s mind.

Adam Robinson

Would highly recommend this course if you are new to SEO and want an easily followable, structured guide to help you get started. Scott is a proven commodity in the SEO world and has provided a thorough crash course here!

Tom C.

Scott is my favorite instructor! The most valuable thing about his courses is how he separates out what's actually important versus what a beginner might think is important. His SEO course is full of actionable tips which he demonstrates clearly for you.

Vern Pang

I’ve been running my own company for 3 years. I've gone through several SEO companies. Scott’s course is a game changer for me! Thanks to this course, I just let go of the last company that was doing SEO for me and will be doing this in-house from now on!

Jameson J

Course curriculum

To make sure this course is a good fit for you, you can start learning SEO Fundamentals for free right now by clicking any of the PREVIEW links below.

Meet your instructor

Your SEO instructor (Scott) isn't just an expert with years of real-world professional experience. He has been in your shoes. He makes learning fun. He makes complex topics feel simple. He will motivate you. He will push you. And he will go above and beyond to help you succeed.

Scott Stockdale

Hi, I'm Scott Stockdale!

Scott is the ultimate self-starter. Not only is he a Senior SEO Executive working with global ecommerce companies. He also created and hosts a Top 10 rated podcast. And thankfully he loves sharing his knowledge and teaching others everything he knows.


Scott Stockdale

Senior SEO Executive

Frequently asked questions

Are there any prerequisites for this course?

  • A computer (Windows, Mac, or Linux) with an internet connection. That's it!
  • No prior SEO knowledge is required. You will learn everything from scratch
  • A willingness and enthusiasm to learn and take action

Who is this course for?

  • You are a complete beginner and want to learn SEO fundamentals without needing any prior SEO knowledge
  • You want to improve your online visibility by ranking your website pages higher on Google for relevant keywords
  • You are a busy business owner or entrepreneur and are looking for a no-fluff, actionable guide on how to improve your website's SEO performance
  • You are a web developer or mobile developer and want to improve your SEO skills or learn from scratch so that you can add another valuable skill to your toolbelt
  • Anyone who is frustrated with their current progress with all of the SEO tutorials out there that don't give practical, step-by-step advice and don't give you real-world skills you need to actually get hired
  • You want to learn SEO fundamentals from someone with real-world experience having researched, designed, and implemented real SEO strategies that have successfully delivered results

Why should I learn SEO? (even if you're a developer)

It's one of the most valuable skills you can learn to advance your career for 2022 and beyond.

Even many small companies are spending $5,000 / month on SEO consultants and agencies. And big companies have entire teams of full-time employees dedicated to their SEO efforts.

These are the top 2 reasons why you need to learn SEO:

  • Reason #1: Boost your career prospects. SEO is one of the most in-demand demand freelancing skills on platforms like Upwork (1,000s of open jobs available). And if you’re already a developer, having SEO skills can set you apart from other candidates, especially at small to medium sized companies.
  • Reason #2: You want to grow a website or app. SEO is essential for every brand and business that operates online today. There are billions of searches happening every month and that’s growing every year. But ~90% of all search traffic clicks go to results on the first page. If you aren’t on the first page, you aren’t getting traffic. Ranking on the first page = lots of traffic = $$$.

Do you provide a certificate of completion?

We definitely do and they are quite nice. You will also be able to add Zero To Mastery Academy to the education section of your LinkedIn profile as well.

Can I download the videos?

Definitely. You can download any and all lessons for personal use. We do everything we can to make learning easy, fun and accessible. Whether that’s on your commute, on a flight or just when you have limited access to good WiFi.

Still have more questions about the Academy?

Still have more questions specific to the Academy membership? No problem, we answer some more here.

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Download all lessons for offline learning
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