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SEO Bootcamp: Learn Search Engine Optimization for Google & LLMs

Learn SEO best practices from scratch. No fluff. This course makes SEO easy to understand and gives you simple, actionable steps to implement to efficiently rank your website (or your clients’) on the first page of Google and start driving organic traffic to your website!

12 hours 0 projects 155 + lessons

Rated 4.8 out of 5 on Trustpilot

Rated 4.8 out of 5 on Trustpilot

20 Days

Average time students take to complete this course.

instructor
Taught by: Scott Stockdale
Last updated: April 2026
Our students are getting hired by top companies. We can help you too.

What you'll learn

  • Rank on Google using highly targeted keyword research
  • Maximize your traffic using content optimization techniques
  • Step-by-step guides and demonstrations on how to use both free and paid SEO industry tools
  • Accelerate your SEO success using proven link building strategies
  • Understand Google's current key ranking factors and how to take advantage of them
  • The SEO best practices that will maximize the return on your effort (80/20 Rule)

We strongly believe that organic search is the most valuable marketing channel there is for your website. And that Search Engine Optimization (SEO) is essential for every brand and business that operates online.

That's why we created this course.

To teach you the SEO best practices needed to succeed with practical, step-by-step, actionable information that you can implement yourself. Our aim is to get you 80% of your results by focusing on the most important 20% of SEO techniques (the 80/20 rule).

Whether you're an absolute beginner looking to break into SEO or already have experience, this course will help you learn the latest skills, tips, and tricks to become an SEO specialist that can drive more organic traffic to your own or your clients sites and apps.

And you'll be learning SEO in good company.

By enrolling today, you’ll also get to join our exclusive live online community classroom to learn alongside thousands of students, alumni, mentors, TAs and Instructors.

Most importantly, you will be learning from (and with) Scott, an SEO industry professional that has actual real-world experience developing and implement SEO strategies for companies all over the world.

We know SEO and digital marketing can be intimidating, but Scott's here to demystify SEO for you.

After taking this SEO course, you will:

  • Understand how to utilize the same tools used by full-time SEO professionals
  • Rank higher on Google search results pages by learning how to use Keyword Research and Content Optimization techniques
  • Accelerate your SEO success by learning the Link Building strategies Scott has implemented for himself and his clients
  • Have an understanding of Google's key ranking factors so that you know how to take advantage of this knowledge
  • Optimize your SEO to sell more products and services online without having to buy ads
  • Save thousands of dollars by not having to hire a keyword research and content optimization SEO agency
  • Understand how to choose the right keywords that you can realistically rank for
  • Avoid common SEO mistakes

This course is not about making you just watch a bunch of videos so that when you are done with the course you don’t know what to do other than watch another tutorial... No!

This course will push you and challenge you to go from an absolute beginner with no experience to someone that can grow their website's organic search traffic and even earn side income as a SEO Freelancer 💪.

How do we know?

Because thousands of Zero To Mastery graduates have gotten hired and are now working at companies like Google, Tesla, Amazon, Apple, IBM, JP Morgan, Facebook, Shopify + other top tech companies.

They are also working as top freelancers getting paid while working remotely around the world.

They come from all different backgrounds, ages, and experiences. Many even started as complete beginners.

So there's no reason it can't be you too.

And you have nothing to lose. Because you can start learning right now and if this course isn't everything you expected, we'll refund you 100% within 30 days. No hassles and no questions asked.

Who You Will Learn With

You're getting more than just a course

Our instructors, TAs, Mentors, Alumni, and fellow students go above and beyond to help guide you and ensure you're on the right path to achieve your goals. Our private ZTM Discord server is a key factor in taking your skills, confidence and career to the next level.

Course curriculum

To make sure this course is a good fit for you, you can start learning SEO for free right now by clicking any of the PREVIEW links below.

13 sections155 lessons12 hours total length

Introduction

5 lectures · 4min
5 lectures · 4min

SEO Bootcamp: Learn Search Engine Optimization·1:58

1:58
PREVIEW

Welcome to This Course!·2:04

2:04
PREVIEW

Exercise: Meet Your Classmates and Instructor

PREVIEW

Understanding Your Video Player

PREVIEW

Set Your Learning Streak Goal

PREVIEW

Section 1: SEO Introduction

11 lectures · 51min
11 lectures · 51min

Section 2: LLM SEO Introduction

5 lectures · 22min
5 lectures · 22min

Section 3: Online Keyword Research Tools

19 lectures · 1hr 37min
19 lectures · 1hr 37min

Section 4: Conducting Keyword Research

13 lectures · 49min
13 lectures · 49min

Section 5: Content Optimisation (Traditional & LLM SEO)

16 lectures · 57min
16 lectures · 57min

Section 6: Technical SEO

35 lectures · 2hr 23min
35 lectures · 2hr 23min

Section 7: SEO for WordPress

12 lectures · 40min
12 lectures · 40min

Section 8: Backlinks

10 lectures · 1hr 5min
10 lectures · 1hr 5min

Section 9: Monitoring the Performance of Keywords and Backlinks

7 lectures · 33min
7 lectures · 33min

Who is Zero To Mastery for?

You'll fit right in if:

You're struggling to make progress using free tutorials that aren't giving you the structure or clear path to achieving your goals.
You don't want to learn alone. You want personalized feedback, support, and motivation from instructors and mentors and want to be part of a supportive community of like-minded individuals.
You want to learn by doing. You're excited to embrace the struggle of making mistakes that comes with building fun real-world projects you'll be proud of.
You're sick of outdated & boring tutorials. We pride ourselves on having the most up-to-date (and fun!) courses in the industry so that you're not wasting your time and only learning what matters right now.
You can't afford to spend $8,000+ on over priced bootcamps and colleges. We got you. We'll help you go from zero to hired for less than the cost of a cup of coffee a day.

We're not for you if:

You're just going to watch the lessons and take no action. Our courses are all about getting your hands dirty with exercises and putting what you're learning into action by building fun and impressive real-world projects.
You're not ready to invest in yourself or just looking for the cheapest way to learn. If that's you, no problem, use our free Learn to Code + AI & Get Hired guide.
You don't think fundamentals matter anymore because AI can do everything for you. Understanding the fundamentals and how things really work will always be important.
You think AI is going to replace you and think there's nothing you can do about it. Well... if you keep wasting time not learning AI tools & skills, you're probably right. Or you embrace them, and 2x your productivity (and probably income too!).

Meet your instructor

Your SEO instructor (Scott) isn't just an expert with years of real-world professional experience. He has been in your shoes. He makes learning fun. He makes complex topics feel simple. He will motivate you. He will push you. And he will go above and beyond to help you succeed.

Scott Stockdale

Hi, I'm Scott Stockdale!

Scott is the ultimate self-starter. Not only is he an SEO Specialist with experience working with global ecommerce companies, he also created and hosts a Top 10 rated podcast. Plus he loves sharing his knowledge and teaching others everything he knows.

SEE MY BIO & COURSES

Scott Stockdale

SEO Specialist

Frequently Asked Questions

Are there any prerequisites for this course?

  • A computer (Windows, Mac, or Linux) with an internet connection. That's it!
  • No prior SEO knowledge is required. You will learn everything from scratch
  • A willingness and enthusiasm to learn and take action

Who is this course for?

  • You are a complete beginner and want to learn SEO fundamentals without needing any prior SEO knowledge
  • You want to improve your online visibility by ranking your website pages higher on Google for relevant keywords
  • You are a busy business owner or entrepreneur and are looking for a no-fluff, actionable guide on how to improve your website's SEO performance
  • You are a web developer or mobile developer and want to improve your SEO skills or learn from scratch so that you can add another valuable skill to your toolbelt
  • Anyone who is frustrated with their current progress with all of the SEO tutorials out there that don't give practical, step-by-step advice and don't give you real-world skills you need to actually get hired
  • You want to learn SEO best practices from someone with real-world experience having researched, designed, and implemented real SEO strategies that have successfully delivered results

Why should I learn SEO? (even if you're a developer)

It's one of the most valuable skills you can learn to skilstack and advance your career.

Even many small companies are spending $5,000 / month on SEO consultants and agencies. And big companies have entire teams of full-time employees dedicated to their SEO efforts.

These are the top 2 reasons why you need to learn SEO:

  • Reason #1: Boost your career prospects. SEO is one of the most in-demand demand freelancing skills on platforms like Upwork (1,000s of open jobs available). And if you’re already a developer, having SEO skills can set you apart from other candidates, especially at small to medium sized companies.
  • Reason #2: You want to grow a website or app. SEO is essential for every brand and business that operates online today. There are billions of searches happening every month and that’s growing every year. But ~90% of all search traffic clicks go to results on the first page. If you aren’t on the first page, you aren’t getting traffic. Ranking on the first page = lots of traffic = $$$.

Do you provide a certificate of completion?

We definitely do and they are quite nice. You will also be able to add Zero To Mastery Academy to the education section of your LinkedIn profile as well.

Are there subtitles?

Yes! We have high quality subtitles in 6 different languages: English, Spanish, French, German, Arabic, and Hindi.

You can even adjust the text size, color, background and more so that the subtitles are perfect just for you!

Still have more questions about the Academy?

Still have more questions specific to the Academy membership? No problem, we answer some more here.

What students are saying

Our courses and community have helped 1,000s of Zero To Mastery students go from zero to getting hired to levelling up their skills and advancing their careers to new heights.

Rated 4.8 out of 5 on Trustpilot

Learn the skills to stand out and get hired. In the age of AI.

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