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The Complete Career Toolkit: Personal Branding, Resume Building + more

Creating a strong personal brand can be a powerful tool for career success. It's how you set yourself apart from everyone else. This course will help you build your personal brand, professional resume, cover letter, portfolio website, and case study to go with it so that you STAND OUT for the better. We'll even help you navigate the interview process. This truly is... The Complete Career Toolkit.

10 Days

Average time students take to complete this course.

instructor
Taught by: Daniel Schifano
Last updated: April 2024

Course overview

Let's get serious about your reaching your career goals. Learn about the design and psychology behind personal branding, resumes, cover letters, portfolio websites, and more. The best part? You'll build your own version of all these step-by-step with templates and the latest tools! You'll even learn about different interview styles (behavioral, technical, app critique, past work) and how to ace each from an industry pro.

What you'll learn

  • Create a personal brand and logo that will help you stand out in your industry
  • Step-by-step guide to crafting an effective application package, including resume and cover letter
  • Learn to use tools like Canva, Figma, Super and Notion
  • Create a case study that exemplifies your experience and value proposition to potential employers
  • Learn alongside an industry pro with over a decade of experience who has taken his deep knowledge from all corners of the tech world and combined it into this course
  • Understand the different types of tech interviews and how best to prepare
  • Quickly build a professional portfolio website using no-code tools
  • Give yourself the best shot at landing your dream career

Are you tired of sending out countless resumes and cover letters, only to be met with silence?

Some people think they can just learn a skill and jobs will fall into their lap.

That's not how it works.

We've taught over 1 million students and this is the thing we've seen the most students struggle with. No matter how much you've learned you still have to "play the game" to get hired.

And to do that, you have to stand out from the crowd.

Standing out is all about building your personal brand...from how you present your skills on your resume, to how your portfolio looks, to how you answer interview questions and interact with everyone you meet.

In this comprehensive course you'll use the latest best practices and tools to curate a personal brand and build a professional application package that sets you up for success.

Create an outstanding resume, a compelling cover letter, and an eye-catching portfolio website, as well as mastering various interview styles. You'll even delve deep into personal branding and how to make a lasting impression in your industry.

No matter what stage of your career journey you're on, a strong professional presence is important for all your career pursuits.

As a bonus, we provide all course materials, premium templates, and assets for you to keep and use in your future endeavors!

And you'll be learning in good company.

By enrolling today, you’ll also get to join our exclusive live online community classroom where you'll be learning and designing alongside thousands of students, alumni, mentors, TAs and Instructors.

Most importantly, you will be learning from (and with) Daniel, an industry pro with over a decade of experience in UI/UX design, product strategy, and agile design methodologies.

Daniel has taken his deep knowledge from all corners of the tech world and combined it into this course which will guide you in creating one of the most professional, engaging, and unique application packages out there.

Here is what the course covers

1. PERSONAL BRANDING - This is fundamentally a personal branding course. Why? Because you already have a personal brand, whether you realize it or not. To succeed you need to carefully and deliberately craft your personal brand.

Learn about what a personal brand is, why it's important to your success, and determine your value proposition. Walk through other successful personal brands before diving straight in by creating your own logo using Canva AI.

Before the end of this section you'll really start getting your hands dirty by building you very own personal brand.

2. RESUMES - You know how your first impression is a lasting one? Well an engaging, informative resume is how you make a great first impression. Your resume is vital for getting you through the initial hurdle and onto the next step, and it needs to be perfect.

No experience? No problem. You'll learn how to highlight your qualities so that you can make it to the next stage of the process even if you lack the necessary experience.

3. COVER LETTERS - You already know all about cover letters, right? Wrong. Your cover letter is a surprisingly complex and important document. It needs to convey a ton of information quickly but in an engaging, straightforward manner. It's an art. But it's an art that you can learn and perfect.

The best part? You're not just going to learn, you're going to do. In this course you'll build your own professional resume and cover letter step-by-step from scratch along the way.

4. SHOWCASE YOUR WORK & CASE STUDIES - Learn about what makes a good candidate stand out from the rest, how to overcome a lack of experience, and even create a case study that demonstrates your value in a unique, professional, and engaging way.

5. BUILD YOUR PORTFOLIO WEBSITE - A professional portfolio website will really help you stand out from the pack, no matter what field you're in. This section will teach you to build a stunning portfolio website using tools like Figma, Notion, and Super.

No coding experience? Have no fear! This section will teach you how to build your own portfolio website even if you don't know anything about coding.

6. ACE THE INTERVIEW - So you've nailed the application package and landed the interview...great! But the goal here is to land your dream job, not just make it to the interview.

This course will help prepare you for the interview by teaching you all about different interview styles and how best to prepare for them, including:

  • Behavioral interviews
  • Technical interviews
  • App critique interviews
  • Past work interviews

What's the bottom line?

This course is not about making you just watch a bunch of tutorial videos.

This course will push you and challenge you to take your application package and personal brand to the next level so that you can achieve your career goals 💪.

How do we know?

Because thousands of Zero To Mastery graduates have gotten hired and are now working at companies like Google, Tesla, Amazon, Apple, IBM, JP Morgan, Facebook, Shopify + other top tech companies.

They are also working as top freelancers getting paid while working remotely around the world.

And they come from all different backgrounds, ages, and experiences. Many even started as complete beginners.

So there's no reason it can't be you too.

You have nothing to lose. Because you can start learning right now and if this course isn't everything you expected, we'll refund you 100% within 30 days. No hassles and no questions asked.

When's the best time to get started? Today!

There's never a bad time to learn in-demand skills. But the sooner, the better. So come join the ZTM Academy where you'll have a clear roadmap to develop your personal brand & application package so that you can get hired faster and advance your career.

Join Zero To Mastery Now

What you'll create

The best way you learn is by doing. Not just watching endless tutorials. That's why a key part of this course is the professional application package that you'll create along the way.

Your Personal Brand

Your Personal Brand

You already have a personal brand, whether you're aware of it or not. Making yours professional, engaging, and valuable is so important. That's why you'll learn to craft your own personal brand for success.

Your Resume

Your Resume

Learn how to expertly craft a professional resume for the tech sector and build your own using templates. No experience? No problem, we'll cover that too.

Your Cover Letter

Your Cover Letter

Dive into the art of the cover letter, perhaps the most frustrating part of the application process. Learn about the purpose of each paragraph and build your own persuasive cover letters using templates.

Your Case Study

Your Case Study

Case studies are an under-utilized but vital aspect of a job application package. A great case study will highlight your value and make you stand out from the crowd. You'll learn all about case studies and create your own using the templates provided.

Your Portfolio Website

Your Portfolio Website

Your portfolio website is where it all comes together. You'll learn how to approach planning your own website from scratch using tools like Notion and Super.io - no coding knowledge required.

+ 1 more exciting projects to practice your new skills

Join Zero To Mastery Now

Course curriculum

To make sure this course is a good fit for you, you can start crafting your personal brand for free right now by clicking any of the PREVIEW links below.

Introduction

4 lectures

The Complete Career Toolkit2:05

PREVIEW

Exercise: Meet Your Classmates and Instructor

PREVIEW

Understanding Your Video Player (notes, video speed, subtitles + more)

PREVIEW

Set Your Learning Streak Goal

PREVIEW

Let's Get Started!

8 lectures

Introduction3:44

PREVIEW

Create Your Own Logo in Canva7:39

PREVIEW

How Logos Can Enhance Your Personal Brand2:03

PREVIEW

Research Your Brand and Market2:52

PREVIEW

Logo Design Basics11:08

PREVIEW

Create Your Logo in Canva8:33

PREVIEW

Assignment: Create Your Own Logo With Canva1:38

PREVIEW

Let's Have Some Fun (+ Free Resources)

PREVIEW

Personal Branding

17 lectures

Course Resources + Templates

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What Is a Personal Brand?2:31

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The Importance of a Personal Brand3:21

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Building a Personal Brand - Intro2:44

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Building a Personal Brand - What Do You Want to Accomplish4:40

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Building a Personal Brand - Your Unique Value Proposition6:40

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Building a Personal Brand - Define Your Audience4:35

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Building a Personal Brand - Social Media and Community6:24

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Building a Personal Brand - Develop a Content Strategy4:20

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Building a Personal Brand - The Personal Brand Statement7:09

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Demo - Examples of Personal Brands7:56

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Check-In - Quick Personal Brand Tips!7:59

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Check-In - The Psychology of Sharing10:37

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Resources - Personal Brand Worksheets2:23

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Assignment - Build Your Own Personal Brand1:26

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Recap - What Did We Learn?2:48

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Unlimited Updates

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Resumes

12 lectures

Anatomy of a Resume3:03

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Choosing the Right Resume Format5:37

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Building Your Resume - Intro2:21

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Building Your Resume - The Header and Personal Summary5:48

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Building Your Resume - Experience9:52

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Building Your Resume - Skills7:41

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Building Your Resume - Education, Certification and Accomplishments3:56

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Check-In - Quick Resume Tips!9:34

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Resources - Resume Templates4:25

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Assignment - Create Your Own Resume1:23

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Recap - What Did We Learn?4:05

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Course Check-In

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Cover Letters

7 lectures

Building Your Cover Letter - Intro2:19

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Building Your Cover Letter - Making Your Own Cover Letter12:17

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Building Your Cover Letter - Experienced vs. Entry Level4:37

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Resources - Cover Letter Templates2:17

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Assignment - Create Your Own Cover Letter1:28

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Recap - What Did We Learn?2:59

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Implement a New Life System

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Showcasing Your Work (Case Studies)

12 lectures

Introduction2:02

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What Makes a Candidate Stand Out?3:30

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The Similarities Found in Good Portfolios4:24

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No Experience? No Problem!7:13

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How To Select Projects To Showcase5:59

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What Is A Case Study?2:38

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The Case Study Template8:25

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Examples of Good Case Studies - Part 19:06

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Examples of Good Case Studies - Part 27:48

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Resources - Case Study Worksheets2:26

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Assignment - Create Your Own Case Study1:28

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Recap - What Did You Learn?3:07

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Building Your Website (Portfolio Websites)

25 lectures

Planning Your Website4:15

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Examples of Great Portfolios7:55

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Choosing a Website Builder7:25

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Using Figma Slides5:57

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Notion Exercise - Intro to Notion4:42

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Notion Exercise - Creating Pages and Blocks6:55

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Notion Exercise - Creating a Database11:22

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Notion Exercise - Using Templates5:43

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Project - Creating a Simple Website in Notion9:59

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Project - Creating a Portfolio Website in Notion - The Home Page9:43

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Project - Creating a Portfolio Website in Notion - Resume and About Pages9:26

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Resources - Notion Website Template3:30

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Assignment - Create a Notion Website1:13

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Super.io Exercise - Intro to Super2:15

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Super.io Exercise - Create a Basic Site7:58

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Super.io Exercise - Navigation and Footer5:20

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Project - Super Website - Initial Setup and Navigation7:05

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Project - Super Website - Colors6:20

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Project - Super Website - Footer5:11

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Project - Super Website - Layout and Database Options8:07

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Project - Super Website - Typography10:01

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Resources - Notion Website Templates for Super3:54

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Assignment - Create a Simple No Code Website Using Super1:31

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Recap - What Did We Learn?2:27

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Exercise: Imposter Syndrome2:55

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The Interview

8 lectures

Acing the Interview - Intro2:24

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Acing the Interview - Behavioral Interviews12:18

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Acing the Interview - Technical Interviews4:59

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Acing the Interview - App Critique Interviews16:13

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Acing the Interview - Past Work Interviews6:07

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Check In - Interview Quick Tips!5:47

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Acing the Interview - After the Interview2:26

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Recap - What Did We Learn?2:41

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Where To Go From Here?

6 lectures

Thank You!1:17

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Review This Course!

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Become An Alumni

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Learning Guideline

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LinkedIn Endorsements

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Coding Challenges

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Meet your instructor

Your instructor (Daniel) isn't just an expert with years of real-world professional experience. He has been in your shoes. He makes learning fun. He makes complex topics feel simple. He will motivate you. He will push you. And he will go above and beyond to help you succeed.

Daniel Schifano

Hi, I'm Daniel Schifano!

Daniel was most recently the Head of Product Design at Up & Up and is the Design Instructor here at Zero To Mastery. He has over 10 years of experience across many design disciplines (UX, UI, visual design, user research, product strategy and more).

SEE MY BIO & COURSES

Daniel Schifano

Head of Product Design

Frequently asked questions

Are there any prerequisites for this course?

  • No prior knowledge is required! You will learn everything from scratch
  • A computer (Windows, Mac, or Linux) with an internet connection. That's it!
  • A willingness and enthusiasm to take your career into your own hands

Who is this course for?

  • Tech workers that want to create a personal brand that will help them STAND OUT in their industry and bring their career to the next level
  • Job seekers interested in refining and improving their job application package
  • Anyone frustrated with their job hunt and wants to get professional advice on crafting an effective resume and cover letter
  • Anyone who wants to build a stunning, professional portfolio website quickly and efficiently using no-code tools
  • Developers that want to refine their existing portfolio website using design principles and best practices
  • Anyone looking to make a career change into the world of tech
  • Anyone not having success landing jobs

Do you provide a certificate of completion?

We definitely do and they are quite nice. You will also be able to add Zero To Mastery Academy to the education section of your LinkedIn profile as well.

Are there subtitles?

Yes! We have high quality subtitles in 11 different languages: English, Spanish, French, German, Dutch, Romanian, Arabic, Hindi, Portuguese, Indonesian, and Japanese.

You can even adjust the text size, color, background and more so that the subtitles are perfect just for you!

Still have more questions about the Academy?

Still have more questions specific to the Academy membership? No problem, we answer some more here.

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